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BIEB

Believe in Elevated Brands

A controlled operating layer for U.S. giveaways and sweepstakes.

BIEB helps agencies and consumer brands plan, launch, review, and close promotional campaigns with white-label campaign pages, first-party entry capture, winner administration, fulfillment coordination, and audit-ready reporting.

U.S. promotions only · Operator-led · Human-reviewed

See the BIEB operating layer in action.

See how BIEB brings campaign setup, approvals, entry operations, winner management, fulfillment, and reporting into one controlled workflow.

Not another giveaway widget.

A modern operating layer for promotional campaigns. BIEB sits between old-school promotion administrators and self-serve giveaway tools. It gives agencies and brands a cleaner way to operate without stitching together legal workflows, landing pages, entry databases, fulfillment trackers, and reports.

BIEB is an operating layer and managed workflow — not a design agency, a giveaway tool, or a promotion administrator. Agencies use BIEB to run campaigns for their clients. Brands work with BIEB directly when they need operational support without building an in-house team.

The promotion operating system

White-label pages, controlled approvals, source tracking, and closeout reporting in one connected platform.

What BIEB handles

BIEB coordinates promotion setup, campaign pages, entry capture, approval controls, winner administration, fulfillment coordination, delivery tracking, closeout reporting, and audit-ready documentation.

White-label campaign pages

Premium, brand-safe pages that match your client's look and feel.

Entry capture + source tracking

Capture entries and store UTM, referrer, and landing data on every submission.

Agency/client collaboration

Read-only agency summary plus controlled change-request workflow.

AI-assisted risk review

AI drafts, scans, and flags risk. Humans approve legal-sensitive items.

Winner administration

Track winners, eligibility, and fulfillment status in one place.

Fulfillment coordination

Monitor prize shipment, delivery, and closeout.

Closeout reporting

Export-ready campaign closeout and audit summary.

Audit trails

Every campaign, entry, and status change is logged and BIEB-admin readable.

Proof of execution

A working campaign you can open right now.

The sample campaign below is a live demonstration promotion running on BIEB production infrastructure — public campaign page, real entry capture, eligibility review, a seeded and reproducible winner draw, fulfillment tracking, and a frozen closeout report. It is clearly labeled as a demonstration and uses a fictional brand.

Client case studies are shared during partner conversations, subject to client approval.

Sample campaign lifecycle

  • Public white-label page rendered while live
  • Entries captured with UTM and referrer attribution
  • Duplicate entries rejected and logged
  • Winner drawn from approved entries with a recorded seed hash
  • Fulfillment tracked with carrier and tracking record
  • Closeout report frozen with final statistics

The campaign lifecycle

From campaign request through closeout, every step is controlled and documented. Incomplete campaigns remain drafts and cannot launch.

01

Submit a campaign request

Agency or brand submits a structured campaign request through the BIEB intake.

02

BIEB reviews the request

BIEB reviews the request and prepares the official campaign record.

03

Complete campaign details

Prize, eligibility, dates, sponsor, legal links, and fulfillment plan are completed.

04

Counsel review

Legal-sensitive fields are reviewed by qualified counsel when required.

05

Brand approval

The assigned brand approver reviews and approves the campaign.

06

Final BIEB approval

BIEB grants final approval after all gates pass.

07

Launch

The campaign page is published and entries are captured.

08

Monitor entries

Entries, sources, and status are tracked in real time.

09

Winner selection

Winners are selected and verified from approved entries.

10

Fulfillment

Prize delivery is tracked through confirmation.

11

Closeout

The campaign is closed out with a frozen report and audit log.

Keep the client relationship. Let BIEB run the promotion layer.

  • Client-ready campaign pages
  • Less operational burden
  • Controlled approval workflow
  • Campaign status visibility
  • Source/UTM reporting
  • Winner and fulfillment process
  • No need to build an internal sweepstakes operations team

Agency portal preview

Campaign status

Live

Sample holiday campaign

Entry summary

Aggregate

No raw entrant data exposed

Active requests

1

Change request pending

Public link

yourbrand.com/holiday-giveaway

White-label campaign page on your client's domain

Admin command center preview

Admin dashboard: campaign status, entry count, UTM sources
Audit log: entry_created, entry_status_changed, public_page_viewed
Fulfillment: winner selected, prize tracking, closeout report

Launch polished promotions without stitching together tools.

  • Better campaign experience
  • Cleaner first-party data capture
  • Smoother winner experience
  • Reporting and closeout visibility
  • Operator-led support

Who BIEB is for

BIEB serves agencies managing consumer campaigns for clients, and brands that want to run promotions directly with operational support.

Agencies

  • Consumer agencies
  • Shopper-marketing agencies
  • Experiential agencies
  • Influencer and social agencies
  • Paid-media agencies
  • Retail-activation agencies
  • Brand activation agencies

Brands

  • DTC brands
  • Regional consumer brands
  • Consumer brands that want to work directly with BIEB

Common pain points

  • Campaign work is spread across too many vendors
  • Legal-sensitive fields are easy to miss
  • Landing pages and forms are disconnected from operations
  • Winner selection and fulfillment are often handled manually
  • Client approvals are difficult to track
  • Reporting is inconsistent
  • Agencies may not want to build an internal promotion-operations department

What fulfillment includes

BIEB coordinates the post-selection workflow: eligibility documentation, winner communications, secure address collection, shipment tracking, delivery exceptions, and closeout reporting. Prize procurement, legal review, bonding, and third-party logistics are scoped by campaign and documented in the statement of work.

Winner eligibility review and documentation
Winner notification with defined response windows
Alternate-winner procedures when a winner does not respond or qualify
Secure address collection from verified winners
Prize sourcing coordination or client-supplied prize intake
Shipping initiation with carrier and tracking numbers
Delivery monitoring through confirmation
Handling of failed, damaged, lost, or returned shipments
Winner support through delivery
Final closeout reporting with fulfillment records

Who owns what

Promotions involve legal obligations. BIEB spells out who is responsible for what so nothing falls between parties.

BIEB coordinates and operates

  • Campaign platform, pages, and entry capture
  • Winner workflow, documentation, and fulfillment coordination
  • Audit logging of campaign, entry, and winner actions
  • Routing drafts and flagged risks to the right reviewer
  • Closeout reporting

Client / sponsor owns

  • Final business decisions and campaign approval
  • Prize supply, unless prize sourcing is scoped to BIEB
  • Marketing claims and creative outside the campaign page
  • Sponsor-of-record obligations, including winner tax documentation
  • Engaging qualified legal counsel

Outside counsel owns

  • Drafting or approving official rules
  • Legal review and final legal approval before launch
  • State registration and bonding filings where required
  • Privacy notices, consent language, and winner releases
  • Data retention requirements specific to the program

BIEB is not a law firm and does not provide legal advice. Every campaign requires review and approval by qualified counsel before launch. The specific allocation of responsibilities — including official rules, state registration, bonding, tax documentation, privacy notices, consent language, data retention, and winner releases — is documented in each statement of work.

Compliance readiness checklist

Campaign materials may require the following elements. BIEB coordinates assembly and review, but final official rules and legal language must be approved by qualified promotion counsel before publication.

Sponsor identity and physical address
Eligibility and residency requirements
Age limits
Entry dates and time zone
Entry methods and entry limits
No-purchase-necessary language
Prize description, quantity, and approximate retail value (ARV)
Odds of winning or judging criteria
Winner-selection and notification process
Taxes, releases, publicity rights, and delivery terms
Privacy notice and consent language
Governing law and dispute terms
Winner-list request process
State registration, bonding, or filing review where applicable (e.g. NY, FL)

This checklist is informational only and is not legal advice. BIEB does not draft final official rules unless approved legal text is provided by counsel. Specific requirements vary by jurisdiction, prize value, and campaign structure. Program-specific filing obligations are confirmed with counsel during scoping.

V1 campaign categories not accepted

BIEB’s V1 operating policy does not currently support campaigns in the following categories. This is BIEB’s current operating policy, not universal legal advice.

Alcohol
Cannabis
Gambling
Sports betting
Weapons
Pharmaceuticals
Medical claims
Financial products
Cryptocurrency
Campaigns targeting minors
Highly regulated products
Any campaign requiring specialized regulatory review that BIEB has not approved

Certain campaign categories are outside the V1 scope. If your campaign may require specialized regulatory review, contact us to discuss whether BIEB can support it.

What BIEB does not do

Clear boundaries keep the operating model honest. BIEB does not currently:

Provide legal advice
Guarantee regulatory compliance
Replace qualified legal counsel
Run prohibited V1 campaign categories
Automatically approve campaigns without human review
Allow campaigns to launch without required approvals
Guarantee prize delivery without an agreed fulfillment process
Replace the client's responsibility for truthful campaign information
Hide unresolved legal or operational blockers

AI helps draft, scan, and flag risk. People approve.

BIEB uses AI as an assistive tool for drafting, risk spotting, checklist review, and workflow routing. AI does not publish campaigns, approve legal-sensitive changes, or replace counsel. A named human reviewer approves every legal-sensitive change and every publication, and outside counsel is involved where the program requires it.

Sample AI-assisted review — synthetic demonstration data

AI risk flag

No-purchase-necessary language is missing from the campaign page. AMOE entry method is not described. Recommend adding before launch.

Human reviewer decision

Confirmed — AMOE language added to campaign page and official rules. Approved for launch by BIEB admin.

ApprovedStatus confirmed by accountable human reviewer. AI did not approve this change.

Audit trail entry

event: ai_review_flagged · actor: ai-assistant · timestamp: 2025-01-15T10:30:00Z

event: campaign_approved · actor: admin@bieb.demo · timestamp: 2025-01-15T11:02:00Z

This is a synthetic demonstration. AI does not provide legal advice, does not select winners, and does not replace counsel or human approval. All risk flags are reviewed by an accountable human before any campaign action is taken.

How it works

01

Plan the campaign

Define prize, eligibility, dates, and legal links.

02

Build the white-label page

Configure the public page and entry form.

03

Capture entries

Publish the live page and collect first-party entry data.

04

Review risk and approvals

AI-assisted scan plus human legal review.

05

Manage winner + fulfillment

Select, notify, and track prize delivery.

06

Deliver closeout report

Finalize campaign with reporting and audit logs.

Engagement options

Three engagement levels for single campaigns, managed programs, and agency retainers. Every engagement is scoped and priced in a statement of work.

Campaign Foundation

Single campaign

For clients that need the campaign prepared and organized.

  • Campaign strategy and intake
  • Campaign setup and landing-page structure
  • Entry-flow setup and campaign field checklist
  • Initial legal-sensitive field review
  • Asset and approval checklist
  • Launch-readiness handoff
  • Typical timeline: 3–4 weeks from kickoff to launch

Prize structure changes after launch, added entry channels, or compressed timelines are scoped as change orders.

Managed Campaign Operations

Managed program

For clients that need BIEB to manage the operational campaign workflow.

  • Everything in Campaign Foundation
  • Campaign build and configuration
  • Rules and privacy workflow coordination
  • Approval routing and entry monitoring
  • Status management and reporting setup
  • Vendor and fulfillment coordination
  • Winner workflow preparation
  • Client-facing progress reporting
  • Typical timeline: 4–8 weeks from kickoff to launch

Mid-flight scope additions, extra winner batches, or added creative rounds are scoped as change orders.

Full Promotion Operations

Full lifecycle

For clients that want BIEB to manage the campaign lifecycle from preparation through closeout.

  • Everything in Managed Campaign Operations
  • Full campaign operations management
  • Legal-review coordination and brand/agency approval management
  • Winner selection and eligibility verification workflow
  • Winner communications and fulfillment tracking
  • Delivery proof and closeout reporting
  • Recommendations for future campaigns
  • Timeline scoped per program

Scope, timeline, and support terms are documented in a custom statement of work.

Pass-through costs such as legal review, prizes, shipping, registration/bonding fees, and third-party vendors are not automatically included unless specifically stated. These costs are billed at cost and scoped separately in the statement of work. Pricing, operator-hour allocations, campaign-page counts, and winner-volume assumptions are confirmed per engagement.

Security and data handling

Built for controlled U.S. promotion operations.

Role-based access control enforced server-side — agencies and brands cannot access raw entrant data
Least-privilege permissions: each role sees only the data its function requires
Entrant data encrypted in transit (TLS) and at rest on Google Cloud infrastructure
Every legal-sensitive action, export, and status change is written to an audit log
Public campaign pages only render while a campaign is live
Entry data is collected as first-party data for the sponsor; retention and deletion terms are documented in the statement of work
Incident response and notification expectations are agreed in the statement of work
Third-party processor list and data processing terms are established during engagement scoping
Security documentation is available to qualified partners under NDA on request

BIEB currently supports U.S.-based promotions only. International programs are not supported at this time.

Request a partner demo.

Tell us what you are planning, who the campaign is for, and where you need operational support. We will review the fit before scheduling a working session.

U.S. programs only. We respond to qualified inquiries by email.

Prefer email? Reach us at hello@biebstudio.com